.CO premium domain names are second best to .COM (preceding .NET in volume and speed of registrations).
Mobile.co just sold for a six figure ($239,000) ; and it was among our exclusive collection of premium .CO Top-Level domain names.
If you can't find the .COM of the domain name you want or simply cannot afford it, your second best bet is owning the .CO version of it.
The past 3 years have witnessed a volume of .CO registrations that exceeded all expectations!.CO domain names started receiving type-in traffic ever since the sunrise of the .CO extension (back in 2010).
Why? Because when it comes to type-in traffic, people are used to typing in C and O more than any other letters in the Alphabet. They do so each time they type .COM and/or each time they type .CO.UK or any of the dozens of other country extensions that contain a .CO in them.
.CO possess a high branding power and potential. It has been imprinted in people's minds all over the world as an abbreviation for Company many years before the internet ever existed. Accordingly, there are literally countless companies around the world that already incorporate the CO extension inside their actual names -- companies that go by names like Medco, Labco, Sayfco, Metalico, Ciramico etc... To a company like LLLCO, LLL.CO or LLLCO.CO simply make more sense than any other domain extension (perhaps even more than LLLCO.COM)
To top all that, .CO is backed up by a multi million dollar registry that spends big dollar annually on promoting the .CO TLD and marketing it on a mass global scale.
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